Zero-Code B2B Lead Enrichment: Building an Automated Waterfall with Clay

Connect incoming inbound signups to LinkedIn scraping, company news sentiment, and personalized outreach drafting.

Prerequisites

Clay account or trial
Stripe or Typeform webhook

Step 1: Step 1: Configuring Webhook Ingestion

Listen to new signup events and pass the domain to Clearbit and Hunter for firmographic company size and funding validation.

Step 2: Step 2: AI Prompt for Hyper-Personalized Icebreakers

Feed the company 10-K filing or recent blog post to Claude to generate a 2-sentence conversational reference highlighting a relevant business challenge.