Clay
AI-powered data enrichment and automated outbound prospecting
Spreadsheet-like platform combining 75+ data providers with LLMs to build customized outbound campaigns and enriched leads.
Pricing
Freemium. Free trial tier; Starter at $149/mo; Explorer at $349/mo.
Key features
- Waterfall lead enrichment
- Custom AI agent research prompts
- Direct CRM writeback
- Email sequence generation
Pros
- Combines multiple vendors into one query waterfall
- Generates hyper-personalized 1:1 sales emails
- Active power-user community
Cons
- Steep learning curve
- Expensive for early-stage solo founders
Use cases
- B2B pipeline generation
- Competitor customer poaching campaigns
- Executive contact enrichment
Platforms